Welcome to Kandy Seoul, where every sweet treat tells a story of passion, tradition, and family. Kandy Seoul was deeply inspired by the rich tapestry of Korean treats and culture. Our candies draw from the intricate beauty of Korean knots, known as maedeup (매듭), and fascinating folklore dating back to the ancient Three Kingdoms period (57 BC to 668 AD). These vibrant knots, once used as elegant belts, significant identity tags, and decorative elements on instruments and within royal palaces, symbolized dignity and prestige. We strive to infuse that same artistry and meaning into every crystal candy we craft.
Our logo proudly incorporates a tiger, a creature strongly associated with Korea's enduring history, traditions, and folklore. Like the traditional knots, the tiger holds profound cultural significance, embodying strength and protection. This powerful symbol felt like the perfect emblem for our brand.