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 Welcome to Kandy Seoul, where every sweet treat tells a story of passion, tradition, and family. Kandy Seoul was deeply inspired by the rich tapestry of Korean treats and culture. Our candies draw from the intricate beauty of Korean knots, known as maedeup (매듭), and fascinating folklore dating back to the ancient Three Kingdoms period (57 BC to 668 AD). These vibrant knots, once used as elegant belts, significant identity tags, and decorative elements on instruments and within royal palaces, symbolized dignity and prestige. We strive to infuse that same artistry and meaning into every crystal candy we craft.

 

Our logo proudly incorporates a tiger, a creature strongly associated with Korea's enduring history, traditions, and folklore. Like the traditional knots, the tiger holds profound cultural significance, embodying strength and protection. This powerful symbol felt like the perfect emblem for our brand.

Why "Kandy Seoul"?

The name "Kandy Seoul" itself is a testament to creativity and playful word associations. I opted for a 'K' instead of a 'C' for "candy," not only to evoke uniqueness and boldness but also to directly represent "K for Korean candy." "Seoul" signifies the very heart of Korea, paralleling the core of every human being—their soul. Interestingly, both Kandy (a city in Sri Lanka, famed for its Tooth Temple and the phrase "sweet tooth") and Seoul are cities, leading to a delightful interplay of words and ideas. This fusion of concepts even sparked visions of potential children's book characters, all contributing to the playful spirit embedded in our name.

 

Our Unique Korean Crystal Candies

All of our candies are vegan and gluten-free. Our candies are made with a unique ingredient called Hancheon (also known as Agar-Agar). Did you know? These candies are popular in Korea and also known as Hobakdang. Inspired by Korean sweets such as the Dalgona, yagkwa, hangwa, Hobakdang is similar to the tiktok trending edible gem candy “Kohakutou” but with a more melt in your mouth texture.  Our recipes and flavors are inspired by favorites from all over the world. Yet, the Hobakdang recipe in itself is a Korean palace secret.

A Family Legacy: Korean American & Hawaiian Roots

Kandy Seoul is more than just an online shop; it's a family-owned business rooted in Korean American and Hawaiian heritage. Born and raised in sunny California, our family has had the privilege of traveling the world through our journey with the United States Army. These global experiences have enriched our perspectives and deepened our appreciation for diverse cultures, which we now pour into our homemade Korean candy.

 

We invite you to experience the magic we've poured into every single piece. When you buy Korean candy online from Kandy Seoul, you're not just getting a sweet treat; you're receiving a piece of our story, a taste of tradition, and an indulgence crafted with utmost care. We truly believe these are the best Korean candies you'll find, made to bring joy and a touch of Korean culture right to your doorstep.

Our Story

Welcome to our small business and thank you for your support. I hope my candies bring fun and creativity to your social circle and home. May the spirit of the Korean tiger visit your home and the perseverance of the Korean knot remind you that anything is possible!